A brand like, The Balm, is not often talked about in Australia ...that is until one day, popular YouTuber Jaclyn Hill raved about their highlighter, Mary Lou Manizer Illuminator and then it just completely blew up worldwide! So, with the help of RY (Recreate Yourself), I investigated, trialled some products from this brand and discovered a whole lot of amazing beauty essentials!
Here it is...The BEST of The Balm.
The Balm is a American owned cosmetics company and what makes them different that they strongly focus on their philosophy, "beauty in 5 minutes" and believe in the multi-use of their products, which is why, for example, you'll see a lot of their labels promoting their use on the eyes or cheeks, or both! Another amazing perk to the brand is that all the products are animal cruelty free, paraben free and the eye shadows and blushes are even talc free. The company's sense of fun is really evident in their gorgeously, arty packaging, so cute and quirky with a 1950's/60's theme!